Rollout of Assets for print, way-finding, signage and advertisement
"The Summit addresses the pressing need to consolidate coordinated and cooperative approaches to form sound and effective responses – inviting communities, practitioners, businesses to challenge and assist governments to respond to the emergency at hand." NCES, 2020
The rollout of assets firstly included social advertising before and during the summit for Instagram, Twitter and Facebook. It then also included branded assets to be used within the event, such as, signage, way-finding, screen slides, lanyards, wristbands and a Summit Program/Map.
See www.climateemergencysummit.org for more information on the summit.
A summit map and program was created to assist patrons with moving around the town hall and ensure they knew what events were happening. It was sized as A3 and folded down to A5 to ensure it was easy to carry around. It was designed to be easy to read and to align to the Summit branding.