Identity and Collateral
Identity design and collateral for a project that aimed to celebrate the 'birthplace' of creative ideas across the Melbourne CBD. The project aimed to encourage a the general public to learn more about significant pieces of cultural history by exploring the CBD and finding places where ideas took place.
Here involved designing a marker that would be placed in each cultural location which would teach the public about the artist and their piece.
Finally, a map and its accompanying webpages were created to encourage further interaction from the public. The app allowed the user to log in and mark off each place as they visit it and learn about the piece. The website include strong branding and minimal navigation to allow for a simple user experience.