ESS Super DM and EDM Campaign design
Campaign design for the launch of ‘AssistMe’ an interactive online tool to help members forecast their super in retirement. The message aimed to inform members about the perks of using ‘AssistMe’ to plan their retirement. The DM was made from a thin board and was interactive as the recipient could then build a small plane. This encouraged users to be more likely to read the DM and look further into the product.